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Making Laundry Cool: washing trends and innovations

Laundry is becoming a more sustainable practice, thanks to a variety of innovations in the process and associated products. Detergents are playing their part in reducing the environmental impact of each and every laundry cycle. New formulations, coupled with dedicated campaigns to encourage less impactful practices, are helping make environmentally conscious washing a norm in many households.

These efforts are certainly needed. The number of people using washing machines is growing as well as the number of affluent people around the globe, with money to spend on high-value garments – items that they are then conscious should be kept clean and presentable.

As a result of the growing use of washing machines, the environmental impact of laundry practices would also grow; but the cleaning products industry is working hard to help mitigate the impact with sustainable innovations.


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