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Whitepaper: The Challenge of Going Green

Worldwide, manufacturers are striving to meet increasing consumer demands for new detergents that use less packaging, wash at lower temperatures and clean effectively on shorter cycles and rinse using less water. But, apart from reducing environmental impact, a 'green approach' makes sound business sense.

Sustainability is increasingly important for consumers. Over two thirds of consumers worldwide place significant importance on reducing unnecessary packaging, and a similar number say that other aspects of packaging such as recyclability and reusability are also important to them*.

Find out how detergent manufacturers are rising to this challenge.

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*Datamonitor - consumer and innovation trends in Laundry care