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Whitepaper: Consumers and the need for convenience

Consumers today increasingly live life in a blur – what we call a “Hyperlife”. In this whirl, anything that saves time is highly sought after.  Short cuts, cheats and convenience-variants of every conceivable lifestyle product are the order of the day. As more people struggle to manage their daily obligations, laundry is a hassle they don't need, so solutions that free-up time to do the things that are considered more important are highly valued.

Learn how this trend manifests itself in consumer behavior

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