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China’s Growing Desire for Green Products

A new survey released by DuPont revealed a growing understanding of green products among urban Chinese consumers. Seventy percent of these consumers expressed confidence in the environmental claims of green products. The findings reflect the potential for green products in the world’s largest consumer market and how this demand could help China meet its sustainability targets.

In the DuPont China Green Living Survey: Consumer Awareness and Adoption of Biobased Products, DuPont found that a majority of Chinese consumers are likely to purchase apparel, personal care, hygiene and household products made from biobased ingredients that offer environmental benefits. These “green” products use ingredients that are composed of biological or renewable agricultural materials, rather than synthetics, and are biodegradable. Since biobased ingredients, such as enzymes, often replace petroleum-based ingredients, they help reduce reliance on non-renewable resources.

DuPont’s China survey also found that consumers are more apt than not to believe that biobased ingredients improve the quality of a product. For example, more than 60 percent of consumers said that biobased ingredients used in personal care products, personal hygiene and detergents would make the products better.

 

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