DuPont website

Changing behaviors at DuPont

Our core values, like environmental stewardship, are the cornerstone of who we are, what we stand for and what we do. DuPont businesses help find science-enabled, sustainable solutions for our customers, always managing our businesses to protect the environment and preserve the earth’s natural resources, both for today and for generations into the future.

At DuPont, we feel it is important to stand by our beliefs, that’s why last year we challenged our European employees to reduce their washing temperatures to 30 degrees or lower for 30 days and by doing so we collectively saved a lot of energy. One year on we wanted to see if the initiative has had a lasting effect.

Of those surveyed a year later, 62% said they wash at 30 degrees more now than they did prior to the campaign. But what motivated our employees to modify their behavior and for those who didn't change, what stopped them doing more of their laundry at 30 degrees? 


Industry News: New report explores the Global liquid detergent market from 2015 to 2019

Technavio’s market research analyst predicts the global liquid detergent market to witness a steady growth at a rate of 8% during the forecast period.

Full article

Industry News: What do you mean by clean?

Technavio’s market research analyst predicts the global liquid detergent markWho cleans the home and how it’s done is in a state of flux. Women no longer measure their self-worth based on the cleanliness of their kitchen. No surprise there, as the increase in dual-income families and single person households have reordered cleaning routines for many consumers. But what may be surprising is how these demographic changes are impacting the role that cleaning plays in women and men’s lives. 

Happi article

Re-forming nature’s energy in Iowa, to reform energy around the world

On October 30, DuPont opened the doors to the largest cellulosic ethanol plant in the world. The DuPont biorefinery, located in a prime agricultural location in central Iowa, is powered by corn stover—the leftover stalks and leaves of the corn plant—and will produce 30 million gallons of fuel-grade ethanol each year. Cellulosic ethanol is one of the cleanest-burning fuels on the planet, reducing carbon emissions by 90% over traditional fossil fuels

Full story

Consumers' sensory needs in laundry

DuPont recently carried out extensive research into consumers’ sensory needs in relation to laundry behavior and the importance of and satisfaction with different fabric care attributes. The aim was to better understand the key issues within the different sensory benefit groupings, and the results provide a fascinating insight into consumer laundry habits and attitudes from around the globe.


Science of cool

DuPont partnered with Procter & Gamble to produce a new cold water washing detergent - Tide Coldwater. Together they were able to achieve the cleaning power of warm-water washing at cold-water temperatures. The final product helps save energy at no compromise to performance.

See video

Industry News: Henkel commits to sustainability strategy

Henkel has confirmed its commitment to becoming more sustainable by ensuring that its products contribute to reducing CO2 emissions as part of its ‘Factor 3’ strategy.

Full article

Industry News: Swedish initiative for sustainable palm oil in chemical products

Suppliers, manufacturers and retailers in Sweden have joined together in an initiative enabling a long-term switch to more sustainably produced, certified and traceable palm oil in both cosmetics and hygiene products such as detergents and cleaning products.        

Full article

Industry News: TIDE launches campaign for Hispanic heritage month

Tide Laundry Detergent is hoping their cleansing power will help in the effort to #WashAwayLabels given to the Latino community. A video was added to the company's YouTube channel, airing the testimonials of members of different ethnic groups, from Cuban to Mexican , speaking out on the negative titles they've been labeled in their lifetimes.           

Full article

Industry News: Low temperature washing & bacteria - case study

Efforts to save energy led to use of lower washing temperatures, although it is widely accepted that laundry procedures using liquid detergents without activated oxygen bleach at low temperatures may cause hygiene problems. To read teh full case study follow the link below.

‘The washing machine as a source of microbial contamination of domestic laundry- a case study’

Full article

ACI Key Pledge campaign highly successful

The highly successful campaign is aimed to increase parent and caregiver education and awareness for the proper usage, storage and handling of the new laundry product form – single-load liquid laundry packets to ultimately reduce accidents from happening.

full article

Consumers and the need for convenience

As more people struggle to manage their daily obligations, laundry is a hassle they just don't need, so convenient solutions that can help free-up their time are highly valued. Learn how this trend manifests itself in consumer behaviour.



China’s Growing Desire for Green Products

A new survey released by DuPont revealed a growing understanding of green products among urban Chinese consumers. Seventy percent of these consumers expressed confidence in the environmental claims of green products. The findings reflect the potential for green products in the world’s largest consumer market and how this demand could help China meet its sustainability targets.  


Upcoming Events:

2017 American Oil Chemists' Society (AOCS) Annual Meeting

April 30-May 3, 2017

Rosen Shingle Creek | Orlando, Florida, USA

DuPont presentation: "Engineering a New Enzyme with Optimum Stability and Performance"

News Bite:

DuPont and Procter & Gamble Partner to Bring Cellulosic Ethanol into Tide Cold Water Laundry Detergent

Click here to read the press release and see videos, infographics and more to learn about this partnership to help make laundry detergent more sustainable. 

DuPont P&G partnership

AISE campaign 'I prefer 30'

Did you know that the average wash temperature in Europe is 41°?  Washing at 30°, or simply lowering machine temperatures, has many benefits:  next to getting excellent cleaning results it helps fight climate change and protect the environment, it’s good for people’s clothes and their electricity bills.

The “I prefer 30°” campaign is an initiative of the detergent industry that aims to raise awareness for these benefits and get consumers to lower their wash temperatures. The campaign calls on all industry players and related partners, to help spread the word.

Want to know more? - See more at: