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Consumer Dishwashing Habits in the United States

The insights we uncovered are illustrated in an infographic that takes you step-by-step through the research. An overview the study can be seen below, or you can view and download the full infographic in PDF format.

Who is the average American consumer?

In order to gain relevant results, we spoke to a large cross-section of dishwasher owners in the US to see what’s important to them. 

How do they clean their dishes?

We assessed consumer dishwashing behavior, asking if and why they pre-rinse their dishes, and what problems they encounter.

What products do they use?

Consumers were polled on their awareness of various product formats, their usage history, and the likelihood of repeat purchase. 

So, what do these consumers want?

The data from this survey has resulted in three key insights that we believe represent a real opportunity for the automatic dish detergent industry when determining future product development within the US market.

View the full infographic to see what they are. 

Together we can develop solutions based on real world needs.

The results shown here are just a sampling of the data collected from this study. To discuss this study in more detail, and the impact these findings may have on our industry, contact us today.