The simple shift at the more 'traditional' end of the laundry market, away from bar-soaps to more sophisticated hand-washing detergents, is a small but important indicator of India's consumer revolution.
Larger cities tend to be more prosperous and have a higher penetration of washing machines – but 'Urban India' accounts for only 33% of the population.
There is still little understanding of the functional differences between hand-wash and automatic detergents. – as such, hand-wash detergents are also used in washing machines.
The results shown here are just a sampling of the data collected from this study. To discuss this study in more detail, and the impact these findings may have on our industry, please contact us today.