In order to gain relevant insight, we spoke to a large cross-section of dishwasher owners in Germany to see what’s important to them
We asked consumers if they pre-rinsed dishes, and why. We also discovered the varied challenges they encountered when washing the dishes.
Consumers were polled on their awareness of six different product formats, as well as their usage history and the likelihood of a repeat purchase.
From this study we have detailed three key insights that, we feel, will greatly aid the development of future dishwashing products for the German market.
View the full infographic to see what we've found.
The results shown here are just a sampling of the data collected from this study. To discuss this study in more detail, and the impact these findings may have on our industry, contact us today.