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Introduction

Unique consumer insights drive everything we do at DuPont Industrial Biosciences. To ensure our laundry products continue to be relevant to Chinese consumers, we surveyed over 2,000 women in China to find out more about their laundry habits. The fascinating insights we uncovered are illustrated in an infographic that takes you step-by-step through the research.

 The study is split into four sections – an overview of each can be seen below. Download a PDF of the infographic by clicking on the red buttons or, alternatively, click the grey button to view the full infographic on screen.

 

 

Who is the Chinese consumer?

In order to gain relevant results, we spoke to a large cross-section of consumers from different backgrounds, taking into consideration factors including age, location within China and working status.

How do they clean their laundry?

We assessed consumer cleaning methods, asking them how they sort and treat clothing, how they measure detergent and whether they machine or hand wash clothes.

What products do they use?

Consumers were asked what their preferred format of detergent was, their awareness and usage of other detergent types and what product benefits are most important to them.

Problems and unmet needs

In the final part of the survey, we discovered which stains were a problem for consumers and the different laundry issues they face. From all these findings we were able to highlight some potential opportunities for the industry.

So, what do these consumers want?

The data from this survey has resulted in three key insights that we believe represent a real opportunity to industry when determining future product development within the Chinese market.

View the full infographic to see what we've found.

Together we can develop solutions based on real world needs.

The results shown here are just a sampling of the data collected from this study. To discuss this study in more detail, and the impact these findings may have on our industry, please contact us today.