To gain a complete picture of the market, we surveyed people of different genders, ages and from different economic backgrounds.
We determined whether individuals pre-treated, pre-rinsed, soaked or pre-washed their laundry, and whether it was then hand washed or machine washed.
Consumers told us their laundry challenges and which detergent attributes they valued most.
Based on our findings, we believe there are four key considerations for the Brazilian market. They represent a real opportunity to the industry when creating future products for Brazil.
View the full infographic to see what we've found.
The results shown here are just a sampling of the data collected from this study. To discuss this study in more detail, and the impact these findings may have on our industry, contact us today.