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For us, consumers are at the heart of innovation...so treasured belongings are always ready for new memories.

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Discover the global consumer trends that are shaping the way we clean:

Brazilian Consumer Laundry Study

US Dishwashing Consumer Study

What is important to Brazilians when it comes to getting their clothes clean? We looked at the laundry habits of 800 people in Brazil to find out.

See the study results >